Vision & Values
　KingKee is not a random or meaningless combination of seven letters. On the contrary, it is the abbreviation of seven words, which are the values of our company.
At KingKee, our common vision is to be the best aluminium trader in China and then the best one in the World one day — in the eyes of our customers, partners, shareholders, communities and people. We expect and demand the best we have to offer by always keeping Kingkee's values top of mind:

Knowledge
　·Our staff are all full of professional knowledge. Expertise is the foundation of our business and service.
Innovation
　·No innovation, no development. Innovation is the introduction of new ideas, methods, or things. We promote originality, inspire creativity and encourage innovation.
Need
　·We meet the need our customers by our high-quality product and professional service. We don’t only sell product, but we provide professional service and solutions on the demand of our customers.
Growth
　·We promote growth with our customers to attain a goal of win-win situation. We support our customers' growth and success by creating exceptional value through innovative product and service solutions.
Kindness
　·We bring great kindness to our customers, communities and the people. As a responsible company, our commitment to our customers, communities and the people is non-negotiable. So is our responsibility to environmental, health and safety care.
Enthusiasm
　·We feel deep enthusiasm about our work and career. All of the staff lead a industrious life, and we devote ourselves to such a potential and prosperous business. We enjoy our career and grow together with our company.
Excellence
　·We continuously pursue excellence in everything we do, every day. As an elite team, our common vision is to be the best aluminium supplier in China and then the best one in the World one day.

　　The seven great key words of our values mentioned above are just like a seven-coloured rainbow. That is just the dream of our company: we create and promote a colourful life with the cooperation between us and our customers, suppliers, communities and the people. We are living in a rapidly-developing era, and everything may have changed except this: From the first day to the present day, Kingkee has remained your loyal and professional partner in aluminium business.